“Winning a Best of Show award for the Casa Olé television campaign is a bonus considering what these spots have done for our client’s brand,”
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Marketing is everything a customer sees, hears, feels, taste and smells around your brand. It’s just everything.
Does your message engage the target audience & compel them to act as intended? If not, do something different.
Hackery and slackery. Technology, when applied creatively by an alphageek, can be magic to your bottomline.
Sharing what gets us worked up in a dither. Like rainbows & unicorns gliding to a Danny Elfman theme. Only better.
Witness the madness and depravity! These ought to be stabbed repeatedly, dunked in an acid bath, and burned to ashes.
You don’t want the truth. Because deep down, in places you don’t talk about at parties with your fat girlfriends, you want me on that sideline. You need me there.
Unsurprisingly, much of New Moon’s promotional campaign was waged in the tried-and-true fashion we’ve come to expect from today’s cinematic juggernauts. New Moon TV trailers during every commercial break? Check. Official Myspace profile, Facebook page, and Twitter account? Check.
I have to confess that I like winning. I don’t think I’m a Type A personality, but, from a pure business perspective, I like winning two things: new business and awards. Anyone who says otherwise is a liar.
I think Open Networking like going to a professional luncheon and just throwing your cards at everyone: “Here … call me if you need anything! Who gives a shit who I am, ’cause I can throw cards REALLY well.”