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	<title>Comments on: “Paranormal Activity”: A Great Lesson for Marketers Whose Budgets Are Being Dragged Away</title>
	<atom:link href="http://news.parkerhayden.com/%e2%80%9cparanormal-activity%e2%80%9d-a-great-lesson-for-marketers-whose-budgets-are-being-dragged-away/feed/" rel="self" type="application/rss+xml" />
	<link>http://news.parkerhayden.com/%e2%80%9cparanormal-activity%e2%80%9d-a-great-lesson-for-marketers-whose-budgets-are-being-dragged-away/</link>
	<description>Hotness from Houston</description>
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		<title>By: Sean Cafferky</title>
		<link>http://news.parkerhayden.com/%e2%80%9cparanormal-activity%e2%80%9d-a-great-lesson-for-marketers-whose-budgets-are-being-dragged-away/comment-page-1/#comment-27</link>
		<dc:creator>Sean Cafferky</dc:creator>
		<pubDate>Wed, 04 Nov 2009 15:06:53 +0000</pubDate>
		<guid isPermaLink="false">http://news.parkerhayden.com/?p=95#comment-27</guid>
		<description>Uh, wow. 

I saw this movie last night. It&#039;s clearly targeted at 12 to 15 year old girls, primarily white, primarily suburban, primarily upper middle class, primarily bubbleheaded.

It may have some secondary appeal to a small percentage of other audiences, here and there, based on how naive those people are and/or how pre-disposed they are to going along with suspension of disbelief when watching anything at all. You know, people who watch mobile phone movies of dogs humping cats and the like.

I think it&#039;s great for those rich little girls. I find it amusing that anyone else were to find any entertainment value in it. It&#039;s definitely not for anyone with real world experience beyond junior high school.

Get real. Try showing that film to some urban kids. Or a group of 18 year olds. 90% of them wouldn&#039;t sit through the whole thing unless forced. 

Having said that, I should mention the lead actress did a near flawless job in her role as the kind of girlfriend which upper-middleclass 13 year old girls imagine they&#039;d like to be. The expensive furniture in the gigantic house owned by the rich semi-attractive boyfriend was a nice fantasy considering neither of the protagonists had jobs (nor would be capable of holding a job).  She was basically perfect in her execution: a sort of Hannah Montana at age 24 except without actually growing up.

And I applaud the movie studio for pumping up the ten million dollar hype machine and netting a six fold return. It&#039;s truly amazing what you can sell. Pet rocks, anyone?</description>
		<content:encoded><![CDATA[<p>Uh, wow. </p>
<p>I saw this movie last night. It&#8217;s clearly targeted at 12 to 15 year old girls, primarily white, primarily suburban, primarily upper middle class, primarily bubbleheaded.</p>
<p>It may have some secondary appeal to a small percentage of other audiences, here and there, based on how naive those people are and/or how pre-disposed they are to going along with suspension of disbelief when watching anything at all. You know, people who watch mobile phone movies of dogs humping cats and the like.</p>
<p>I think it&#8217;s great for those rich little girls. I find it amusing that anyone else were to find any entertainment value in it. It&#8217;s definitely not for anyone with real world experience beyond junior high school.</p>
<p>Get real. Try showing that film to some urban kids. Or a group of 18 year olds. 90% of them wouldn&#8217;t sit through the whole thing unless forced. </p>
<p>Having said that, I should mention the lead actress did a near flawless job in her role as the kind of girlfriend which upper-middleclass 13 year old girls imagine they&#8217;d like to be. The expensive furniture in the gigantic house owned by the rich semi-attractive boyfriend was a nice fantasy considering neither of the protagonists had jobs (nor would be capable of holding a job).  She was basically perfect in her execution: a sort of Hannah Montana at age 24 except without actually growing up.</p>
<p>And I applaud the movie studio for pumping up the ten million dollar hype machine and netting a six fold return. It&#8217;s truly amazing what you can sell. Pet rocks, anyone?</p>
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		<title>By: Tim Selaty</title>
		<link>http://news.parkerhayden.com/%e2%80%9cparanormal-activity%e2%80%9d-a-great-lesson-for-marketers-whose-budgets-are-being-dragged-away/comment-page-1/#comment-18</link>
		<dc:creator>Tim Selaty</dc:creator>
		<pubDate>Tue, 27 Oct 2009 09:54:36 +0000</pubDate>
		<guid isPermaLink="false">http://news.parkerhayden.com/?p=95#comment-18</guid>
		<description>I had seen the movie the night it was released in my local area. I had not seen previews or reviews before stepping into the theater itself other than it was a amateur made film on a low budget. 

This added to my low expectations.. however, when the movie was playing I found it far more frightening to see a normal camcorder video taping the scenes.

Most older camcorders have a static film grain to them and resonate a certain frequency... by making this film seem as realistic as possible was an excellent goal and standard to set. We see far too many generated graphics and effects to believe what&#039;s real in a movie and what isn&#039;t. There was a particularly inspiring scene with a wee-gee board. The only effects made were a sound clip, wind, and the eyeglass piece for the board moving around. Very inexpensive and added what I want to call the climax of the movie. How cool is that?

We need shift the trend more towards reality, here and now and less towards robots and the future. 

&lt;cite&gt; Think: when will actors really become obsolete? If in these times real actors are becoming CGI effects, just like backgrounds and blood, then where will we be when several of my friends, who are in theatre studies, want to make it big? &lt;/cite&gt;
&lt;a href=&quot;http://www.lovehatemedia.com/is-cgi-ruining-film/&quot; title=&quot;CGI ruining movies&quot; rel=&quot;nofollow&quot;&gt;CGI Ruining Movies&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I had seen the movie the night it was released in my local area. I had not seen previews or reviews before stepping into the theater itself other than it was a amateur made film on a low budget. </p>
<p>This added to my low expectations.. however, when the movie was playing I found it far more frightening to see a normal camcorder video taping the scenes.</p>
<p>Most older camcorders have a static film grain to them and resonate a certain frequency&#8230; by making this film seem as realistic as possible was an excellent goal and standard to set. We see far too many generated graphics and effects to believe what&#8217;s real in a movie and what isn&#8217;t. There was a particularly inspiring scene with a wee-gee board. The only effects made were a sound clip, wind, and the eyeglass piece for the board moving around. Very inexpensive and added what I want to call the climax of the movie. How cool is that?</p>
<p>We need shift the trend more towards reality, here and now and less towards robots and the future. </p>
<p><cite> Think: when will actors really become obsolete? If in these times real actors are becoming CGI effects, just like backgrounds and blood, then where will we be when several of my friends, who are in theatre studies, want to make it big? </cite><br />
<a href="http://www.lovehatemedia.com/is-cgi-ruining-film/" title="CGI ruining movies" rel="nofollow">CGI Ruining Movies</a></p>
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		<title>By: seanph</title>
		<link>http://news.parkerhayden.com/%e2%80%9cparanormal-activity%e2%80%9d-a-great-lesson-for-marketers-whose-budgets-are-being-dragged-away/comment-page-1/#comment-16</link>
		<dc:creator>seanph</dc:creator>
		<pubDate>Mon, 26 Oct 2009 21:57:22 +0000</pubDate>
		<guid isPermaLink="false">http://news.parkerhayden.com/?p=95#comment-16</guid>
		<description>I&#039;ve been teetering back and forth about seeing this film, primarily because horror isn&#039;t my favorite genre. Still, I have heard positive things about being able to raise the hair on one&#039;s neck without a big budget. 

I suppose this just means I&#039;ll need to check it out.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been teetering back and forth about seeing this film, primarily because horror isn&#8217;t my favorite genre. Still, I have heard positive things about being able to raise the hair on one&#8217;s neck without a big budget. </p>
<p>I suppose this just means I&#8217;ll need to check it out.</p>
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