Mark

Marketing is everything a customer sees, hears, feels, taste and smells around your brand. It’s just everything.

Guy

Does your message engage the target audience & compel them to act as intended? If not, do something different.

Sean

Hackery and slackery. Technology, when applied creatively by an alphageek, can be magic to your bottomline.

Stuff we like

Sharing what gets us worked up in a dither. Like rainbows & unicorns gliding to a Danny Elfman theme. Only better.

Stuff we hate

Witness the madness and depravity! These ought to be stabbed repeatedly, dunked in an acid bath, and burned to ashes.

Home » Archive by Month

Article Archive for October 2009

The business case for Creative Commons licensing
October 30, 2009 – 1:36 pm | No Comment
The business case for Creative Commons licensing

Creative Commons has been spreading like wild fire, fueling some of the biggest commercial and non-commercial success stories in recent years. An alternative to restrictive copyright licensing, Creative Commons is a free culture idea which …

Creative: Success/Failure vs. Love/Hate.
October 29, 2009 – 5:49 pm | No Comment
Creative: Success/Failure vs. Love/Hate.

Pushing the edge on creativity can be tiring. Earlier this month we had pushed a pretty edgy idea with our auto dealer client to market their truck line. Getting it passed through was a miracle, but we stuck to our guns. And now, even though it’s running and generating sales, the client still shows signs of buyer’s remorse.

Mass Comm Students Give Us Hope. And Some Don’t.
October 28, 2009 – 5:54 pm | No Comment
Mass Comm Students Give Us Hope. And Some Don’t.

We met three kinds of students: Those who “got it,” those who “didn’t get it,” and “every one else.”

“Paranormal Activity”: A Great Lesson for Marketers Whose Budgets Are Being Dragged Away
October 26, 2009 – 4:21 pm | 3 Comments

The new movie “Paranormal Activity,” is taking a lot of professionals to school. And they aren’t in the movie industry.
The movie teaches us about the power of The Big Idea in a down economy. Big …