Mark

Marketing is everything a customer sees, hears, feels, taste and smells around your brand. It’s just everything.

Guy

Does your message engage the target audience & compel them to act as intended? If not, do something different.

Sean

Hackery and slackery. Technology, when applied creatively by an alphageek, can be magic to your bottomline.

Stuff we like

Sharing what gets us worked up in a dither. Like rainbows & unicorns gliding to a Danny Elfman theme. Only better.

Stuff we hate

Witness the madness and depravity! These ought to be stabbed repeatedly, dunked in an acid bath, and burned to ashes.

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Articles by Sean Cafferky

The business case for Creative Commons licensing
October 30, 2009 – 1:36 pm | No Comment
The business case for Creative Commons licensing

Creative Commons has been spreading like wild fire, fueling some of the biggest commercial and non-commercial success stories in recent years. An alternative to restrictive copyright licensing, Creative Commons is a free culture idea which …

The Skinny on Photoshopping
October 26, 2009 – 3:48 pm | No Comment
The Skinny on Photoshopping

Should advertisements carry warnings?
Randy Cohen, an editorial columnist for the New York Times Magazine writes a weekly piece called The Ethicist where he attempts to frame various news stories in an ethical perspective. He thinks …