Bank of American spends hundreds of millions of dollars on advertising–at least they did prior to the bailout. They had a Bank of Opportunity to create a raving fan–someone who would have sang their praises to everyone I know–but all they did was reinforce what we’ve known all along: It’s a pain in the ass to transfer my online account to another bank.

Pushing the edge on creativity can be tiring. Earlier this month we had pushed a pretty edgy idea with our auto dealer client to market their truck line. Getting it passed through was a miracle, but we stuck to our guns. And now, even though it’s running and generating sales, the client still shows signs of buyer’s remorse.