“Winning a Best of Show award for the Casa Olé television campaign is a bonus considering what these spots have done for our client’s brand,”

Don’t act like the dog who, holding a bone in his mouth, looks into the water and sees another dog with another bone. As soon as he opens his mouth to grab the other dog’s bone, he lost both.

The fact is, professional athletes, because of their talent, live under a different set of rules than regular working folks. It’s been that way all their lives. From the time they were playing Pop Warner ball, people treat you differently and give you undeserved privileges. That’s what makes them both an asset and liability.

Starbucks has panicked. Enter McDonald’s and Dunkin’ Donuts (cue the Darth Vader theme music). How can low-end, quick-service restaurants (QSR) brands possibly have taken away Starbucks’ mojo? Starbucks allowed both of them to change the conversation from “earthy, relaxed experience” to “speed and convenience.”