ParkerHayden Newsroom » ParkerHayden Wins Best of Show at Houston Addys.

PARKER:HAYDEN News Portal

Home
About

Mark

Marketing is everything a customer sees, hears, feels, taste and smells around your brand. It’s just everything.

Guy

Does your message engage the target audience & compel them to act as intended? If not, do something different.

Sean

Hackery and slackery. Technology, when applied creatively by an alphageek, can be magic to your bottomline.

Stuff we like

Sharing what gets us worked up in a dither. Like rainbows & unicorns gliding to a Danny Elfman theme. Only better.

Stuff we hate

Witness the madness and depravity! These ought to be stabbed repeatedly, dunked in an acid bath, and burned to ashes.

Home » Featured, Mark, News, Stuff we like

ParkerHayden Wins Best of Show at Houston Addys.

Submitted by Mark Hayden on February 17, 2010 – 12:31 pmNo Comment

Casa Ole Pinata Grocery Store TV Spot

Integrated marketing, design and advertising firm, ParkerHayden Advertising and Design, took home a Best of Show award for its Casa Olé “Pinãta” television campaign at the 48^th Annual American Advertising Federation (AAF) Houston show Saturday night. The firm was also awarded three Gold awards, one Silver award and two Citation of Excellence awards for its work with the Greater Houston Community Foundation (GHCF), Casa Ole and Mission Burrito.

“Winning a Best of Show award for the Casa Olé television campaign is a bonus considering what these spots have done for our client’s brand,” said Mark Hayden, Principal, ParkerHayden. “These awards are possible because we are blessed with great clients who challenge us and allow us to create memorable work that gets them results.”

Guy Parker, Principal, ParkerHayden, added, “I think the work this year was the best I’ve seen in years. In a down economy, we were expecting more conservative approaches, but just the opposite was true. Being able to earn Gold in these categories is especially gratifying considering who we were up against.”

The firm won Addy Awards for:

Public Service Annual Report (Gold): Greater Houston Community Foundation’s 2008 Annual Report

Local Television :30 Single (Gold): Casa Olé “Pinãta-Grocery Store”

Local Television Campaign (Gold): Casa Olé “Pinãta”

Integrated Media (Silver): Casa Olé “Pinãta”

Outdoor Single (Citation of Excellence): Mission Burrito

Outdoor Campaign (Citation of Excellence): Mission Burrito

The AAF-Houston Addy Awards was created 48 years ago to recognize Houston’s best creative work in the field of advertising. Gold winners will automatically compete in the AAF District Ten competition to be held April 15-17, 2010 in Amarillo, TX.

Within the past year, ParkerHayden has taken four Texas Top Brass 2009 Lantern Awards and was named “Rookie of the Year” at the Business Marketing Association (BMA) — Houston Chapter annual show in November 2009. It was also awarded two Crystal Awards from the American Marketing Association last May.

Popularity: 23% [?]