Marketing is everything a customer sees, hears, feels, taste and smells around your brand. It’s just everything.
Does your message engage the target audience & compel them to act as intended? If not, do something different.
Hackery and slackery. Technology, when applied creatively by an alphageek, can be magic to your bottomline.
Sharing what gets us worked up in a dither. Like rainbows & unicorns gliding to a Danny Elfman theme. Only better.
Witness the madness and depravity! These ought to be stabbed repeatedly, dunked in an acid bath, and burned to ashes.
What’s the most interesting thing about this: the application in question, the fact that PepsiCo tweeted an apology, the fact that the brand may “relish the ruckus”, or the fact that the WSJ assigned the story to two female reporters? Hmmm.
Popularity: 20% [?]
Be creative with how you use social media. Interesting article:
Owner Bo Kwon takes us behind the scenes of one of Portland’s most unique food carts that uses social networking as it’s main marketing tool.
“Winning a Best of Show award for the Casa Olé television campaign is a bonus considering what these spots have done for our client’s brand,”
Creative Commons has been spreading like wild fire, fueling some of the biggest commercial and non-commercial success stories in recent years. An alternative to restrictive copyright licensing, Creative Commons is a free culture idea which …
Don’t act like the dog who, holding a bone in his mouth, looks into the water and sees another dog with another bone. As soon as he opens his mouth to grab the other dog’s bone, he lost both.
“Winning a Best of Show award for the Casa Olé television campaign is a bonus considering what these spots have done for our client’s brand,”
I saw an article on this the other day. Frankly, I’m not sure what there is to get all worked up about. An silly humor app aimed at the sex-driven teenage male is bound to offend a few older folks who’d just as soon treat everything as serious as quantum physics.
Some of the guys will take seriously at first before learning that its merely a toy. I’d be willing to wager funds that most young men already ‘get it’ before downloading, but want it because the stereotypes are humorous to them regardless of accuracy.
It’s no different from Cosmo telling girls how to pleasure their boyfriends. Useless and inaccurate filler to keep the kids plunking down a nickle for the latest spin on the topic their hormones have them enraged about it.
Silly adults.
Was it offensive to the four fashion designers that George Lois grouped Tommy Hilfiger with when he launched that ad campaign? Probably so.
Advertising is not the same thing as church. And in advertising, creating buzz from borderline offensive content in the name of humor has always been normal, even necessary.
Get over it. No one died from downloading this app. Pepsi is the choice of a new generation, anyway.
I think everyone just needs to lighten up. Their market loved it–both men and women–and it was all in good fun. A few prude women complained and they collapsed under pressure.