Comments on: PepsiCo’s Amp App: Offensive or no?

By: markph

markph — Mon, 02 Nov 2009 14:23:09 +0000

I think everyone just needs to lighten up. Their market loved it–both men and women–and it was all in good fun. A few prude women complained and they collapsed under pressure.

By: demonpixel

demonpixel — Thu, 29 Oct 2009 19:15:24 +0000

Was it offensive to the four fashion designers that George Lois grouped Tommy Hilfiger with when he launched that ad campaign? Probably so.

Advertising is not the same thing as church. And in advertising, creating buzz from borderline offensive content in the name of humor has always been normal, even necessary.

Get over it. No one died from downloading this app. Pepsi is the choice of a new generation, anyway.

By: seanph

seanph — Mon, 26 Oct 2009 22:14:38 +0000

I saw an article on this the other day. Frankly, I’m not sure what there is to get all worked up about. An silly humor app aimed at the sex-driven teenage male is bound to offend a few older folks who’d just as soon treat everything as serious as quantum physics.

Some of the guys will take seriously at first before learning that its merely a toy. I’d be willing to wager funds that most young men already ‘get it’ before downloading, but want it because the stereotypes are humorous to them regardless of accuracy.

It’s no different from Cosmo telling girls how to pleasure their boyfriends. Useless and inaccurate filler to keep the kids plunking down a nickle for the latest spin on the topic their hormones have them enraged about it.

Silly adults.