Mark

Marketing is everything a customer sees, hears, feels, taste and smells around your brand. It’s just everything.

Guy

Does your message engage the target audience & compel them to act as intended? If not, do something different.

Sean

Hackery and slackery. Technology, when applied creatively by an alphageek, can be magic to your bottomline.

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Articles tagged with: advertising

ParkerHayden Wins Best of Show at Houston Addys.
February 17, 2010 – 12:31 pm | No Comment
ParkerHayden Wins Best of Show at Houston Addys.

“Winning a Best of Show award for the Casa Olé television campaign is a bonus considering what these spots have done for our client’s brand,”

Why Starbucks is Losing The Coffee War.
December 14, 2009 – 7:50 pm | No Comment
Why Starbucks is Losing The Coffee War.

Starbucks has panicked. Enter McDonald’s and Dunkin’ Donuts (cue the Darth Vader theme music). How can low-end, quick-service restaurants (QSR) brands possibly have taken away Starbucks’ mojo? Starbucks allowed both of them to change the conversation from “earthy, relaxed experience” to “speed and convenience.”

Why We Like Awards,Thank You Very Much.
December 4, 2009 – 7:07 pm | One Comment
Why We Like Awards,Thank You Very Much.

I have to confess that I like winning. I don’t think I’m a Type A personality, but, from a pure business perspective, I like winning two things: new business and awards. Anyone who says otherwise is a liar.

ParkerHayden Receives Top Marketing Honors
November 23, 2009 – 1:57 pm | No Comment
ParkerHayden Receives Top Marketing Honors

Integrated marketing, design and advertising firm, ParkerHayden, took home four Texas Top Brass 2009 Lantern Awards and was named “Rookie of the Year” at the Business Marketing Association (BMA) — Houston Chapter annual show last Tuesday night.