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Articles tagged with: budgets

“Paranormal Activity”: A Great Lesson for Marketers Whose Budgets Are Being Dragged Away
October 26, 2009 – 4:21 pm | 3 Comments

The new movie “Paranormal Activity,” is taking a lot of professionals to school. And they aren’t in the movie industry.
The movie teaches us about the power of The Big Idea in a down economy. Big …