Mark

Marketing is everything a customer sees, hears, feels, taste and smells around your brand. It’s just everything.

Guy

Does your message engage the target audience & compel them to act as intended? If not, do something different.

Sean

Hackery and slackery. Technology, when applied creatively by an alphageek, can be magic to your bottomline.

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Creative: Success/Failure vs. Love/Hate.
October 29, 2009 – 5:49 pm | No Comment
Creative: Success/Failure vs. Love/Hate.

Pushing the edge on creativity can be tiring. Earlier this month we had pushed a pretty edgy idea with our auto dealer client to market their truck line. Getting it passed through was a miracle, but we stuck to our guns. And now, even though it’s running and generating sales, the client still shows signs of buyer’s remorse.