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	<title>ParkerHayden Newsroom &#187; creative</title>
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	<description>Hotness from Houston</description>
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		<title>Why We Like Awards,Thank You Very Much.</title>
		<link>http://news.parkerhayden.com/why-we-like-awardsthank-you-very-much/</link>
		<comments>http://news.parkerhayden.com/why-we-like-awardsthank-you-very-much/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 00:07:59 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
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		<guid isPermaLink="false">http://news.parkerhayden.com/?p=262</guid>
		<description><![CDATA[I have to confess that I like winning. I don't think I'm a Type A personality, but, from a pure business perspective, I like winning two things: new business and awards. Anyone who says otherwise is a liar.]]></description>
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		<title>The Changing Face of Creativity</title>
		<link>http://news.parkerhayden.com/the-changing-face-of-creativity/</link>
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		<pubDate>Mon, 02 Nov 2009 21:27:41 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
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		<guid isPermaLink="false">http://news.parkerhayden.com/?p=220</guid>
		<description><![CDATA[I was listening to a radio interview with Seth Rogan on NPR&#8217;s Fresh Air program where he talked about working with Judd Apatow and the creative process they started on the television series &#8220;Freaks and ...]]></description>
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		<title>Creative: Success/Failure vs. Love/Hate.</title>
		<link>http://news.parkerhayden.com/creative-successfailure-vs-lovehate/</link>
		<comments>http://news.parkerhayden.com/creative-successfailure-vs-lovehate/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 22:49:09 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
				<category><![CDATA[Case Studies]]></category>
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		<category><![CDATA[pushing the edge]]></category>
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		<description><![CDATA[Pushing the edge on creativity can be tiring. Earlier this month we had pushed a pretty edgy idea with our auto dealer client to market their truck line. Getting it passed through was a miracle, but we stuck to our guns. And now, even though it's running and generating sales, the client still shows signs of buyer's remorse. ]]></description>
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