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	<title>ParkerHayden Newsroom &#187; marketing</title>
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		<title>ParkerHayden Wins Best of Show at Houston Addys.</title>
		<link>http://news.parkerhayden.com/parkerhayden-wins-best-of-show-at-houston-addys/</link>
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		<pubDate>Wed, 17 Feb 2010 17:31:03 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
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		<guid isPermaLink="false">http://news.parkerhayden.com/?p=422</guid>
		<description><![CDATA[“Winning a Best of Show award for the Casa Olé television campaign is a bonus considering what these spots have done for our client’s brand,”]]></description>
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		<title>Why Starbucks is Losing The Coffee War.</title>
		<link>http://news.parkerhayden.com/why-starbucks-is-losing-the-coffee-war/</link>
		<comments>http://news.parkerhayden.com/why-starbucks-is-losing-the-coffee-war/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 00:50:59 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
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		<guid isPermaLink="false">http://news.parkerhayden.com/?p=318</guid>
		<description><![CDATA[Starbucks has panicked. Enter McDonald's and Dunkin' Donuts (cue the Darth Vader theme music). How can low-end, quick-service restaurants (QSR) brands possibly have taken away Starbucks' mojo? Starbucks allowed both of them to change the conversation from "earthy, relaxed experience" to "speed and convenience." ]]></description>
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		<title>Why We Like Awards,Thank You Very Much.</title>
		<link>http://news.parkerhayden.com/why-we-like-awardsthank-you-very-much/</link>
		<comments>http://news.parkerhayden.com/why-we-like-awardsthank-you-very-much/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 00:07:59 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
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		<guid isPermaLink="false">http://news.parkerhayden.com/?p=262</guid>
		<description><![CDATA[I have to confess that I like winning. I don't think I'm a Type A personality, but, from a pure business perspective, I like winning two things: new business and awards. Anyone who says otherwise is a liar.]]></description>
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		<title>ParkerHayden Receives Top Marketing Honors</title>
		<link>http://news.parkerhayden.com/parkerhayden-receives-top-marketing-honors/</link>
		<comments>http://news.parkerhayden.com/parkerhayden-receives-top-marketing-honors/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 18:57:18 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
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		<guid isPermaLink="false">http://news.parkerhayden.com/?p=297</guid>
		<description><![CDATA[Integrated marketing, design and advertising firm, ParkerHayden, took home four Texas Top Brass 2009 Lantern Awards and was named “Rookie of the Year” at the Business Marketing Association (BMA) — Houston Chapter annual show last Tuesday night.]]></description>
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		<title>Bank Leaves &#8220;Valued Customer&#8221; Hanging From Phone Tree.</title>
		<link>http://news.parkerhayden.com/bank-leaves-valued-customer-hanging-from-phone-tree/</link>
		<comments>http://news.parkerhayden.com/bank-leaves-valued-customer-hanging-from-phone-tree/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 15:29:27 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
				<category><![CDATA[Case Studies]]></category>
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		<category><![CDATA[American Express]]></category>
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		<category><![CDATA[budget]]></category>
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		<category><![CDATA[debit card]]></category>
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		<category><![CDATA[skimming]]></category>
		<category><![CDATA[TARP]]></category>
		<category><![CDATA[telephone]]></category>
		<category><![CDATA[tree]]></category>

		<guid isPermaLink="false">http://news.parkerhayden.com/?p=242</guid>
		<description><![CDATA[Bank of American spends hundreds of millions of dollars on advertising--at least they did prior to the bailout. They had a Bank of Opportunity to create a raving fan--someone who would have sang their praises to everyone I know--but all they did was reinforce what we've known all along: It's a pain in the ass to transfer my online account to another bank. ]]></description>
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		<title>“Paranormal Activity”: A Great Lesson for Marketers Whose Budgets Are Being Dragged Away</title>
		<link>http://news.parkerhayden.com/%e2%80%9cparanormal-activity%e2%80%9d-a-great-lesson-for-marketers-whose-budgets-are-being-dragged-away/</link>
		<comments>http://news.parkerhayden.com/%e2%80%9cparanormal-activity%e2%80%9d-a-great-lesson-for-marketers-whose-budgets-are-being-dragged-away/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 21:21:19 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
				<category><![CDATA[Mark]]></category>
		<category><![CDATA[Stuff we like]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Paranormal Activity]]></category>
		<category><![CDATA[the Big Idea]]></category>

		<guid isPermaLink="false">http://news.parkerhayden.com/?p=95</guid>
		<description><![CDATA[The new movie “Paranormal Activity,” is taking a lot of professionals to school. And they aren’t in the movie industry.
The movie teaches us about the power of The Big Idea in a down economy. Big ...]]></description>
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