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Why Professional Athletes Aren’t Worth The Risk For Your Brand
January 9, 2010 – 1:56 pm | No Comment
Why Professional Athletes Aren’t Worth The Risk For Your Brand

The fact is, professional athletes, because of their talent, live under a different set of rules than regular working folks. It’s been that way all their lives. From the time they were playing Pop Warner ball, people treat you differently and give you undeserved privileges. That’s what makes them both an asset and liability.