<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>ParkerHayden Newsroom &#187; risk</title>
	<atom:link href="http://news.parkerhayden.com/tag/risk/feed/" rel="self" type="application/rss+xml" />
	<link>http://news.parkerhayden.com</link>
	<description>Hotness from Houston</description>
	<lastBuildDate>Wed, 17 Feb 2010 17:31:03 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Why Professional Athletes Aren&#8217;t Worth The Risk For Your Brand</title>
		<link>http://news.parkerhayden.com/why-professional-athletes-arent-worth-the-risk-for-your-brand/</link>
		<comments>http://news.parkerhayden.com/why-professional-athletes-arent-worth-the-risk-for-your-brand/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 18:56:32 +0000</pubDate>
		<dc:creator>Mark Hayden</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Mark]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[brand. marketing]]></category>
		<category><![CDATA[endorsements]]></category>
		<category><![CDATA[Ernst & Young]]></category>
		<category><![CDATA[Kobe Bryant]]></category>
		<category><![CDATA[michael vick]]></category>
		<category><![CDATA[Professional athletes]]></category>
		<category><![CDATA[reward]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[tiger woods]]></category>

		<guid isPermaLink="false">http://news.parkerhayden.com/?p=344</guid>
		<description><![CDATA[The fact is, professional athletes, because of their talent, live under a different set of rules than regular working folks. It's been that way all their lives. From the time they were playing Pop Warner ball, people treat you differently and give you undeserved privileges. That's what makes them both an asset and liability.]]></description>
		<wfw:commentRss>http://news.parkerhayden.com/why-professional-athletes-arent-worth-the-risk-for-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
